Online Video Advertisement Avoidance: Can Interactivity Help?

نویسندگان
چکیده

برای دانلود رایگان متن کامل این مقاله و بیش از 32 میلیون مقاله دیگر ابتدا ثبت نام کنید

اگر عضو سایت هستید لطفا وارد حساب کاربری خود شوید

منابع مشابه

Advertisement avoidance on internet: Can internet printing help?

While declining click-through rates and banner blindness are raising concerns among internet advertisers, a new advertisement format is gaining momentum slowly, exposure to advertisements on printouts. This is evident from the attempts of various websites to put advertisements on printer-friendly versions or stealth insertions for print function. A before-after study group-control group experim...

متن کامل

Can Interactivity Make a Difference? Effects of Interactivity on Young Adults' Comprehension of Online Health Content

OF DISSERTATION Mia Liza Alcantara Lustria The Graduate School University of Kentucky 2005 CAN INTERACTIVITY MAKE A DIFFERENCE? EFFECTS OF INTERACTIVITY ON YOUNG ADULTS’ COMPREHENSION OF ONLINE HEALTH CONTENT ABSTRACT OF DISSERTATIONOF DISSERTATION A dissertation submitted in partial fulfillment of the requirements for the degree of Doctor of Philosophy in the College of Communications and Info...

متن کامل

Interactivity in Video-based Models

In this review we argue that interactivity can be effective in video-based models to engage learners in relevant cognitive processes. We do not treat modeling as an isolated instructional method but adopted the social cognitive model of sequential skill acquisition in which learners start with observation and finish with independent, self-regulated performance. Moreover, we concur with the noti...

متن کامل

Can Ground Truth Label Propagation from Video Help Semantic Segmentation?

For state-of-the-art semantic segmentation task, training convolutional neural networks (CNNs) requires dense pixelwise ground truth (GT) labeling, which is expensive and involves extensive human effort. In this work, we study the possibility of using auxiliary ground truth, so-called pseudo ground truth (PGT) to improve the performance. The PGT is obtained by propagating the labels of a GT fra...

متن کامل

ذخیره در منابع من


  با ذخیره ی این منبع در منابع من، دسترسی به آن را برای استفاده های بعدی آسان تر کنید

ژورنال

عنوان ژورنال: Journal of Applied Business Research (JABR)

سال: 2013

ISSN: 2157-8834,0892-7626

DOI: 10.19030/jabr.v30i1.8279